Your outbound map

Denominators, definitions and sources

1. [1] People emailed: unique people with at least one email sent across the 9 sending campaigns, from every lead page of each campaign, read Oct 1, 2026 (4,434 leads on those campaigns). A person in two campaigns counts once here and once in each audience row.
2. [2] LinkedIn: connection requests and acceptances are the LinkedIn platform's lifetime counts for the 6 campaigns (5,731 requests, 985 accepted). The role tables use the 5,678 people whose request went out, from each campaign's audience records.
3. [3] Wrote back: replies written by a person. Automatic replies, out of office notices, bounces and system mail are removed, including 22 out of office or departure notices on email that a text rule caught after the classifier. Each person counts once per campaign, on their first reply. Replies are counted to Sept 30, 2026; every one answered outreach sent by Sept 25.
4. [4] Positive: the reply showed interest, asked for a meeting, referred a colleague, asked for material, or asked about scope or cost, classified from the reply text by rule first and a model where the rule was unsure. Then two text rules: 4 email replies that were out of office or departure notices are not counted, and 3 LinkedIn replies whose only words were a thank you for connecting count as wrote back, not positive. 17 on email, 47 on LinkedIn. Asked to talk is the part that asked for or agreed to a meeting. The LinkedIn totals include 24 replies, 14 of them positive, from people who were not on any of the six campaign lists, such as replies to a personal note from your profile; the named tables mark them No under On a campaign list, and the campaign tables leave them out.
5. [5] Named accounts: company names on your list and on each lead are matched after lowercasing, dropping punctuation and words such as Inc, LLC and Technologies. A company spelled differently on the two sides will not match, so these counts can read low, never high. The tab marked DO NOT USE is left out.
6. [6] Roles: the title (email) or profile headline (LinkedIn) is read up to its first separator and placed in the first matching group, in the order the table lists them. Seniority works the same way; many LinkedIn headlines carry no seniority word, hence the large Other row. LinkedIn reached counts people whose request went out (5,678); 24 LinkedIn replies came from people outside the campaign audiences and count in the channel totals only.
7. [7] Named lists show company and title only, never a person's name. Anyone who asked to stop is never listed.
8. [8] Went quiet: a positive reply where the last message in the thread is from your side, so the next move is a fresh touch.
9. [9] Email steps: Sent is the platform's lifetime send count for each step. Subject A and B are the two subject lines tested on the first email; later emails reply in the same thread. 0 email replies could not be placed on a step and count in the audience rows only.
10. [10] Pools: Reached is people with at least one email from that campaign. Bounces per 100 is the campaign's lifetime bounces over its emails sent.
11. [11] LinkedIn approaches: With a connection note means the request carried a short note, which counts as the first message; No connection note sent a bare request, then the same follow-up messages. The last follow-up carried a calendar link.
12. [12] First message: the text your profile sent first in each of 546 campaign threads, checked in code for each feature. Did and did not split the same threads, so each row compares like with like. Features seen in fewer than 30 threads on either side are left out.
13. [13] Mailboxes, sends and bounces per domain are the email platform's lifetime counts per mailbox (10,501 sent, 61 bounced, 60 mailboxes).
14. [14] The September 3 blocklist: the public lookup for the cold email blocklist launched September 3, 2026, read for each domain on Oct 1, 2026. Listed since is the date the lookup gives.
15. [15] SPF and DMARC: TXT records read through public DNS on Oct 1, 2026.
16. [16] URL blocklist: the combined list, read through public DNS on Oct 1, 2026, after a known listed test domain and a known clear domain returned the expected answers.